About the Project
3M wished to showcase their latest products at Traffex 2009, the international event for the traffic management, road safety, and transportation industry. 3M is a global leader within the display and graphics market. They produce reflective sheeting for transportation safety, such as road signage. Our exhibition designers used their slogan ‘The Path to Innovation’ as inspiration to where this stand was heading. Featuring in their corporate literature, the Rubik’s cube became a second design cue for the exhibition stand.
A path led visitors through the stand – it took an unusual course starting at the hall aisle, winding around through all kinds of impossible angles through the air and back to the ground before terminating in the dark of the cube. The path led visitors along a timeline, highlighting the company’s heritage as a long established innovator in their field. It then led them through a series of graphic panels and AV devices to outline the benefits and characteristics of their products. Further smaller cubes hung inside the cube and were illuminated to show the reflective qualities of 3M products.
Visitors to the stand were greeted by a virtual hostess – a futuristic 2D woman who spoke and moved. The technology behind this was a 3M plastic film called Vikuiti onto which a video image was projected. Images of this can be seen on our portfolio page.