A bit about the project
Envisage were faced with an exhibition stand design brief that required a design to fly the flag at the Autosport International Show for Pirelli’s strong branding, and would particularly reflect their ongoing involvement within motorsport and Formula 1. After deliberation by the company, the Envisage stand design was chosen for it’s innovative response to the brief without compromise to the constraints within it.
The double deck design gave plenty of room for visitors to move around the stand and for the brand to display the many products and attractions.
The large scale polyester print graphics on the exhibition stand minimalised blank wall space to deliver the dynamic motorsport images and livery to reflect the brand.