A bit about the project
Featuring at the recent CIH show at the Birmingham NEC, electrical buying group, Euronics, this year celebrated 25 years of operation.
Operating through 11,000 independent electrical retailers in over 30 countries, the Euronics brand is one of the best known in its industry. Therefore Euroincs required an environment at the show to communicate its leading position with visitors.
Two separate stands working alongside each other at the show was the solution; one stand dedicated to business and one stand dedicated to refreshments and hospitality.
The larger refreshment stand aimed to deliver a relaxing experience to visitors, where they could take a moment to enjoy a drink at the company’s pleasure. The laid back and open design was an approachable extension of the brand, also acting as a way to get visitors to address the brand in a causal manner.
The second smaller stand acted as a beacon to the brand’s approach to business and positioning within the market. Saturated with relevant, copy based graphics, the inside walls of the stand acted as visual cue cards that would spark conversation even the quietest of visitors.