The objectives for the event required a stand design that would reinforce the brand’s three main aims of managing the reputation of the brand, increasing market awareness, and shaping the future culture.
Mandatory areas to incorporate into the design included a catering and lounge area, as well as a private meeting room and dedicated space for guest speakers with video wall and AV solutions considered. They also wanted to use the exhibition as an opportunity to speak to students and new graduates about a career with GE.
The 12.5m x 15.5m stand was a hotbed of interaction and engagement; split into sections dedicated to communicating the company’s main mission statements. Touch screens, seamless LED walls and a refreshment area proved a hit with the visitors to the show.
An innovation area was created on the stand, this was blacked out and then blue lighting was installed. An Oculus Rift featured in this area which proved a major attractor to the stand. Designed to emulate the deep sea, users could place on the VR headset and immerse themselves fully in a virtual underwater environment. You can see the animated video through this link.
The seating for the presentation area could be easily reconfigured during the show to form informal meeting areas for GE staff to engage with prospective employees. The GE branding was highly visible within the exhibition hall, through the use a suspended serpentine-shaped canopy, featuring backlit logos and LED lighting.
The stand shined out in the exhibition venue as a beacon of technology and a hive of activity. Oculus Rift bridged the gap between stand attractor and information provider with huge success, the cutting edge technology resonating with the brand’s future culture objectives. Footfall on the stand surpassed forecasted figures, driving brand engagement and affirming their reputation as an industry leader.