Glancy Fawcett at Monaco Yacht Show

Glancy Fawcett at Monaco Yacht Show

Kevin Glancy and Jonathan Fawcett have been exhibiting at Monaco Yacht Show with Envisage stand builders for over a decade. Glancy Fawcett have prime exhibition space positioned on the harbour’s edge, which during the show is host to over 100 of the world’s most glamorous yachts.

Challenge

The objective of the stand was to provide a prestigious retail space and also to meet with yacht owners, interior designers and other buyers who may then wish to follow up by visiting the Glancy Fawcett showroom or arrange further consultation.

Solution

A boutique concept has been developed that highlights some of the fabulous products that they offer. Flags either side of the facia ensured that the stand could be distinguished by visitors approaching from either side. A glass façade shopfront allowed passers-by a glimpse into the sophisticated interior. When inside visitors are immediately greeted with the sense of exuberance associated with the products, ranges of which are set into wall alcoves and table top displays. Lighting is a strong consideration of the design as well as the high level of finish.

Result

Over a number of years, the clientele of Glancy Fawcett has grown and developed in tandem with their expanding showroom in Manchester that Envisage have also proudly fitted out. It is a great example of the power exhibiting can offer within a long-term business growth strategy.