MSL Global – Lexus @ Goodwood Festival of Speed

In June 2016 Envisage worked alongside MSL Global to create the Lexus showroom for Goodwood “Festival of Speed”. Responsible for the internal build and fit out of the stand we were able to provide Lexus with an environment in which cars could be showcased and clients felt welcomed.

The main aims of the stand for Lexus were to raise brand awareness and maintain their position. To educate customers about new products and to meet with current clients and build relationships. The stand was to be over 2 floors so we had ample space to accommodate the different aspects of the project.

On the ground floor we created a showroom type environment so that visitors could view the new Lexus range up close. They were also invited to sit inside the cars which gave them a real experience of what it would be like to own one. We then went on to built a coffee lounge and cocktail bar so that visitors could relax and chat with staff.

Upstairs there was a large hospitality area overlooking the Goodwood track. This created a really luxurious and relaxing environment reflecting the luxury brand that is Lexus. It was also built to reflect the new design of the Lexus new showrooms around the UK. Throughout the stand there were AV screens with presentations available to anyone looking to find out more.

The stand was very busy throughout the week and Lexus were happy with the overall results of the exhibition. We are looking forward to working with MSL and Lexus again in the next few months on the build up to Goodwood 2017.

Let's talk...

We would love to see how Envisage can bring your exhibition stand to life, head over to our contact page and get in touch now...

Related Projects...

Michelin Reception

Michelin Reception Design consultancy Creative Eye were asked to create an impressive and welcoming reception space for the UK headquarters of Michelin. Envisage were appointed to provide the fit-out service and worked closely with designer Noel Bennett to ensure...

R2 @ KBB

R2 @ KBB Roper Rhodes approached us to develop an exhibition design solution to showcase R2 and Tavistock at KBB 2018, where both brands would share an exhibition stand space. As a brand R2 have excellent understanding that value is important but that should never be...

Qualys @ InfoSecurity

Qualys @ InfoSecurity Qualys, “the leading provider of information security and compliance cloud solutions”, have a long established a presence at InfoSecurity Europe (InfoSec). Exhibiting at InfoSec has contributed to Qualys becoming market leaders in their field....

WWRD @ Table

WWRD @ Table Challenge The brief was to create an impactful and contemporary hospitality trade stand; promoting Wedgwood Bespoke and White ranges, as well as incorporating the Wedgwood Tea Conservatory and Core Collections.   Result It was designed to evoke the...