ChallengeThe main aims of the stand for Lexus were to raise brand awareness and maintain their position. To educate customers about new products and to meet with current clients and build relationships. The stand was to be over 2 floors so we had ample space to accommodate the different aspects of the project.
On the ground floor we created a showroom type environment so that visitors could view the new Lexus range up close. They were also invited to sit inside the cars which gave them a real experience of what it would be like to own one. We then went on to built a coffee lounge and cocktail bar so that visitors could relax and chat with staff.
Upstairs there was a large hospitality area overlooking the Goodwood track. This created a really luxurious and relaxing environment reflecting the luxury brand that is Lexus. It was also built to reflect the new design of the Lexus new showrooms around the UK. Throughout the stand there were AV screens with presentations available to anyone looking to find out more.
The stand was very busy throughout the week and Lexus were happy with the overall results of the exhibition. We are looking forward to working with MSL and Lexus again in the next few months on the build up to Goodwood 2017.