MacDuff, Seafood Expo

MacDuff exhibition booth

A bit about the project

Working in partnership with Aberdeen based agency Art Department, Envisage were contracted to design and build this stand for Macduff Shellfish at the biggest Sea food expo in Europe and the world. The exhibition stand’s layout resembled a circle quarter and was completely open at the front to allow visitors easy access. Warm, natural tones, which reflect the brand’s approach to the exhibition, were present in the use of antique oak walls and matching chairs. Light boxes stood out superbly upon the wooden finish creating a juxtaposition between classic and modern finishes. Stark contrasts in colours that features on the recent Macduff rebrand were taken advantage of throughout the design. To emphasise the logo upon the black background, clear CNC cut Perspex letters were covered with coloured vinyl and spot lit from above. LEDs also helped to give a warm glow to the bases of desk units and the roof canopy.

MacDuff exhibition booth (6 of 6)

MacDuff exhibition booth (5 of 6)

MacDuff exhibition booth (4 of 6)

MacDuff exhibition booth

MacDuff exhibition booth (2 of 6)

MacDuff exhibition booth