The interior design exhibition stand needed to maintain a coherent feel whilst still communicating the differentiation between the two brands; this was achieved with the use of partition walls which kept the stand design open enough for visitors to move around the entire stand but ensured that each brand was easily distinguishable.
The presence of signature design elements lent itself to the distinguishing of each brand upon the stand, like the Mackenzie Childs’ courtly check, which embellished the hanging canopy above the stand.
Individually cut perspex lettering was finished with brushed gold laminate to emphasise the stand’s bespoke tone of voice, and was particularly effective on the glass above the entry to the Jay Strongwater area.
The stand was well received at the show with the Director of sales for Aurora Mark Bergadon saying, “The show went very well. It was such a great experience working with you and your team. The guys are really great and I’m sure you know how lucky you are to have each and every one.”
He also added, ” The stands were beautiful and they have helped us make a very positive impact in Paris. Many thanks for your professionalism and attention to detail.”