With Christmas almost upon us, the giving of gifts is never far from our minds. Exhibition giveaways are a key part of the exhibition experience and giving freebies is something most exhibitors intend to do. But how can you make the most of your giveaways? I’m sure most people can relate to returning from an exhibition with all manner of useless or forgettable objects that end up in the bottom of the desk draw. Branded pens, keyrings, mouse mats, magnets, sweets, the list goes on! So what can we do to be memorable? What can we do to really stand out? That is of course what exhibiting is all about and the things we giveaway should be no exception.
Consider Your Brand
Whatever you choose as your exhibition giveaway needs to reflect your brand. The choice of colour, font and images should all be in line with your brand guidelines. Not only that but if your brand offers professional services for example, then the giveaway you choose should reflect that. Consider what image the giveaway portrays of your company and if it matches with your business ideologies. Perhaps a freebie made of plastic for a company with a focus on the environment wouldn’t be right. Your brand doesn’t always have to be printed on the product. You should consider attractively branded packaging – make delegates feel they really have been given a special gift.
Consider Your USP
What is unique and special about your company? If you’re not sure here are some examples of killer USP’s. Your USP must be a factor in what you choose as your exhibition giveaway. Here at Envisage one of our main USP’s is that we provide a full exhibition process from concept and design through to build and management. We could therefore, design and create a completely unique, branded giveaway in our workshop which would showcase our USP and create a talking point.
Consider Your Ideal Customer
Your ideal customer must of course be in your mind when considering your exhibition giveaway. Who are they? What demographic are you aiming at? Age, gender, location, background, job title, pay grade and recreational interests are all useful to know when deciding what people will want to keep. Then consider if there something that is useful to the people you are aiming. If you were at an Aviation exhibition and targeting highly paid, airline pilots then a plastic pen probably won’t get their attention. However, a high-end, branded, travel alarm clock might be useful for those layovers and early morning flights.
Consider the Practicalities
There is no point handing someone a huge gift at 9am when they arrive at the exhibition. After a day on their feet, walking around, delegates will not thank you for it! If you are planning on giving several gifts or a large gift, then consider how they will be carried throughout the day. If you are exhibiting over more than one day you should also consider what might be useful on day one, may not be so useful on day three. On the morning of day one, at a conference somewhere outside of the UK a travel survival kit containing a travel adapter, mini toiletries and hand-held fan could be useful. In the afternoon of day three, you may want to hand out larger gift bags containing several, useful, memorable branded items and snacks for the journey home.
Think Outside The Box
Get creative! Choosing exhibition giveaways can be one of the most fun parts of organising an event. And if you can think up something weird and wonderful (if appropriate) then it can become a talking point for the whole exhibition. Try to think outside the box and choose something memorable. People talk! And if there is something they are really impressed by they will tell others. Take something that can be used every day and put a unique spin on it. Take inspiration from the time of year or special events such as Christmas and Halloween. Consider your location and what might be useful to delegates who are not local. If you need extra help thinking of ideas for unique gifts and packaging we have compiled some of the best we could find, just head over to our Pinterest here.
Author: Chanel Serena Morales: Marketing Coordinator