Planning overseas exhibitions is one of the most stressful things an exhibitor will ever face. At Envisage this is something we do every week! With 40 years of experience and knowledge behind us, here are our top tip for overseas exhibiting.
Book way ahead
A major exhibition can swell visitor numbers to a city to epic proportions. As soon as the decision is made to exhibit, book the hotel and flights. Nobody wants to endure 2 connecting flights or a five night stay in a hostel dormitory.
Plan the journey ahead
Research into travel routes and distances between destinations. It is often easier to find the information you need at your office desk. Once you arrive in a foreign land and your 4G signal was left behind at Heathrow you are in trouble.
It’s Show Time
Remember that the first day of the show is usually the busiest. Public transport can prove impossible so catch a much earlier bus or train than you would normally. Gain entry to the hall with the exhibitor pass and don’t get caught in the free-for-all with the visitors. Arrange a ‘champagne breakfast’ on the stand for your staff and most wanted customers.
Better late than never doesn’t apply to the short-lived duration of a trade show.
Make sure last minute deliveries are sent to your hotel (a named person at the hotel) not the exhibition hall. Chasing the courier up and finding out ‘Juan’ has signed for it doesn’t help when the only existing prototype your new product has disappeared.
Remember to supply power adaptors for foreign delegates on the stand
You will of course have to use adaptors to power your electronics, however it’s still important to have power sources for the delegates. This way they will be able to power up their laptops and may even spend more time at your stand.
Always carry cash
This will save you money on hidden transaction charges and save embarrassment when taking a client out to a local restaurant. Not everywhere is as card-friendly as the UK or USA.
Show awareness of the local customs and language
It is always appealing to native individuals if you have learned some knowledge of local customs and language. The often differ from region to region, so it is very wise to do your homework before visiting to save any faux pas.