Qualys, “the leading provider of information security and compliance cloud solutions”, have a long established a presence at InfoSecurity Europe (InfoSec). Exhibiting at InfoSec has contributed to Qualys becoming market leaders in their field. It has provided a channel to network with their audience, in the process allowing to learn about their customer and the customer to learn about information about Qualys.
InfoSec is the largest trade show Qualys exhibits at inside of Europe. Over 400 exhibitors showcase information security solutions and products to 19,500+ information security professionals over the course of 3 days at the Olympia, London UK. The exhibitions success and footfall has led to them expanding the event, offering Qualys the opportunity to move stand location.
Understanding the exhibiting objectives of the stand were key to the design delivered by Envisage. Allowing us to create a hub that is used jointly to entertain as well as hold presentations throughout the day, the asymmetrical layout was developed to allow clear vision through the stand and offering better access onto the space from all sides of this island plot.
The stand design can be dissected at its core into three main stand attractors; the theatre offering daily product presentation, a reception bar for networking and demonstration desks to show of product capabilities. To achieve a light and contemporary stand aesthetic, the design in incorporated a clean, sharp architectural styling. This was enhanced by crisp bold planes of colour, full-sized wall graphics and strong ambient lighting.
The stand design delivered a platform for Qualys to achieve their marketing objectives, and fulfilled their expectations of exhibiting. Qualys were able to use their central location and become the heart of the hall, welcoming visitors for all sides of the stand to a range of different activities taking place throughout the entire event.