The stand space has been divided down the middle to produce two stylistically different stands, although the objectives of the two stands are similar so there are certain characteristics that the stands share. Both stands are built with walls at a height of 4 metres to give the stand a great presence in the hall with a shared central storage area.
The R2 logo branding was used as a main motif to influence the architecture and design of the stand. A 4-metre cube dominates the front corner of the stand with elevated the floor level away from the aisle to allow people to seamlessly flow from the aisles.
In order to maximise space on the stand the design offered both inside and outside display areas giving a range opened and closed edges. Openings lead to room sets containing product with a lifestyle backdrop comprising suitable décor and accessories.
On the back wall of the stand we have used a ‘Mondrian’ pattern to create an eye-catching display comprising photography and real product set against coloured panels. This again is a play on the square format and utilises the height of the stand to allow more products to feature than a conventional layout.
The final outcome delivered an exhibition platform to showcase the high-quality product range of R2, allowing the visitors to view the product effectively. The designed allowed both R2 and Tavistock to seamlessly share a stand space while holding their own as individual brands.