Top things to take away from Mobile World Congress 2017
One of the largest events in the annual exhibition calendar MWC 2017 did not disappoint. “Mobile is Elemental” was the key theme for MWC 2017 which took place in Barcelona’s Fira Gran Via at the end of February. More than 108,000 people attended this year, up 7% on 2016’s event.There were many ground-breaking new technologies, products and ideas on display. The focus on mobile devices at this mobile show was low, with much more attention being drawn to connectivity and the Internet of Things (IoT).
One of the stars of the show at MWC 2017 was certainly 5g. Announcements came from several companies who are currently developing new products which will use 5g although they are unlikely to reach the market until 2019. 5g will revolutionise the way in which we use mobile devices by increasing the overall download speed and quality, lower latency and provide greater penetration. This will ensure that products such as driver-less cars and those that power medical procedures are uninterrupted. Although these products are still being tested they created quite a buzz at the event. Proving how much the public values mobile connectivity.
Old school handsets
The one thing that had everyone talking at MWC 2017 is Nokia’s relaunch of the 3310. This revamp of a very successful old product (one which almost everyone will admit to having owned) has demonstrated a desire for simpler times. When your biggest mobile worries, were getting to the next level on snake, and which 8 inbox texts were worth keeping. We all know that phones today are ‘everything’. In fact, that was the theme of MWC 2016. So, although this was not the most technologically advanced things we saw at the show, it will be something that is popular with those searching for a product that isn’t ‘everything’. Our mobiles can be all consuming and as much as they have improved our lives there is a downside. The excitement around the relaunch of the Nokia 3310 proves that people are beginning to look for simplicity.
Considering the amount of time the average person spends behind the wheel, there’s real pressure to make that time productive, or at least entertaining, and it’s turning your car into an intensely personalized and customized extension of yourself. “We’re moving from being just a hardware provider to being a hardware, software, and experiences provider,” says Don Butler, head of Connected Vehicle and Services for Ford Motor Company. Voice recognition is leading the way in car connectivity. Giving people the ability to control the heating, music and receive calls, without having to touch a button. New developments in mobile syncing were also announced at MWC. Imagine a world where our cars link to an app and we unlock our cars with our phone.
Virtual Reality really stole the show in 2016. In 2017 there were even more developments being showcased by a range of companies but Samsung really outdid them all. Moving away from gaming and experience related products, they have developed glasses that can replace your smart phone or PC. Additionally, there have been developments in the use of VR for training medical staff and finally VR for the travel. Similar to google street view you can visit a number of destinations without having to leave your house.
Author: Chanel Serena Morales: Marketing Coordinator