A bit about the project
Urgo Medical are number 4 in the UK wound care market, and as new clients this was the first project that they have undertaken with Envisage.
The brand wanted two stands at the Wounds UK in Harrogate show with a view to spread awareness of the brand by appealing to more visitors. The main stand featured upstairs and was positioned by the stairs, where many visitors entered the exhibition. The unique positioning was capitalised upon with the feature of a branded back wall to the stand.
A second stand at the show used a similar layout to the main stand, but served a slightly different purpose to attract people to the main stand that was downstairs from it. The concept of Urgo Golf was devised to attract people to the stand to try their hand on the miniature putting green on the stand.
Visitors could enter their scores in a friendly competition against other visitors to the show.