The WWRD group of companies includes Wedgwood, Waterford, Royal Doulton and Royal Albert. WWRD manufactures, distributes, and sells globally renowned brands with centuries of heritage. They attend various UK and European exhibitions to keep their brands at the forefront and generate sales. Following the success at Hotelympia last year, WWRD commissioned Envisage to design and build a new stand for their exhibit at Ambiente in Frankfurt.
The Envisage design team developed a new concept, based around an exterior structure with access through a number of arches – giving the stand a much stronger identity than previously.
Roughly a quarter of the space is allocated to a quintessentially English tearoom where WWRD meet current, new, and lapsed customers to inform them of their latest product ranges. The rest of the space was dedicated to showcasing their portfolio of iconic luxury home and lifestyle brands.
The finish of the stand had to reflect the quality of their products, so no detail was overlooked in achieving this. Every panel in the 400 square metre wall surface was sprayed in a high quality paint finish, and had to be transported to Frankfurt from our UK workshop.
The net result was a very busy exhibition, with staff conducting meetings with over 500 customers and capturing over 700 leads. This marked a 20% increase from 2015.