The brief was to create an impactful and contemporary hospitality trade stand; promoting Wedgwood Bespoke and White ranges, as well as incorporating the Wedgwood Tea Conservatory and Core Collections.
It was designed to evoke the feeling dining within a classic Victorian greenhouse with classic patterned metalwork and greenery. Layered onto this was contemporary styled furniture and lighting.
The stand was situated in an exclusive area, entitled ‘Table’ which was linked to the Top Drawer event. The venue was the Pillar Hall at Olympia, London which gave it a grand historic setting . The intention was that this would give exclusivity to the targeted buyers that were pre-invited to the exhibition stand.