Zip Water produce instant hot water taps for the commercial and residential markets. They are a great example of how custom exhibition stands can fit into the overall marketing mix. When they first approached us three years ago Zip were trying to raise brand awareness and they were looking to achieve direct sales from the stand.
Over the last couple of years the objectives of their exhibitions have evolved. By exhibiting at a number of shows annually using a custom exhibition stand, it gives them a chance to educate their existing customers and up-sell the products that they offer.
Zip also wanted to harness the power of exhibiting to generate editorial coverage in their respective trade and consumer magazines. They used a competition at the exhibition to offer one lucky winner a new Hydrotap.
Zip Water saw an increased level of footfall to the stand when compared with previous years, and social media interaction levels saw a noticeable increase in relation to the KBB show.